Your Success, Our Story!
Your Success, Our Story!
Journey with Maven Infotech
We recently visited our important client, Tractor-Shop.nl, to learn about their journey, challenges, and successes. On a bright sunny day, we met with Anne-Marie and Rob. Anne-Marie, the founder of Tractor-Shop.nl. She shared how it all began with her family’s farming background and the idea to sell niche tractor-themed clothing and accessories in Europe. Their products are popular among people of all ages, from new born to 90-year-olds.
We also discussed how the COVID-19 pandemic affected their business in 2020 and 2021 since most of their sales came from events and travel. They adapted by focusing more on online sales and attending tractor pulling exhibitions worldwide.
About
Initially, about 18 years ago, they started with T-shirts and sold them at tractor pulling events. The response was great, and they quickly sold out at each event. This led them to establish their own company with a production unit, setting up supplier networks, and office to reach more customers. Over the period they also started selling their products online from their own E-Commerce Platform. Anne-Marie and Rob mentioned how they continuously improved their processes each year for the operation challenges, whether through new ideas, implementing technology, or adding the right team members.
During our visit, we toured their operation unit, factory, and warehouse to understand their processes, from ordering raw materials to delivering finished products to customers. We also covered how they label their stock and place them into different location units and challenges they face during these processes.
Anne-Marie and her team take pride in selling products that resonate with farmers, especially during much talked discussions about the farmer movement in the Netherlands.
At Maven Infotech, we’re proud to be Tractor-Shop.nl’s IT Consulting Partner. We help them with e-commerce development, ERP integration, application development, and process improvements.
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