Hyvä Theme & Checkout Overhaul: A Full Magento 2 Storefront Rebuild
Rebuilding a multi-brand Magento 2 storefront with Hyvä Theme and a custom checkout experience.
Managing five brand storefronts from a single Magento 2 backend comes with a unique set of challenges.
The platform needed to support both B2B and B2C customers, a large product catalogue, different delivery requirements, multiple payment methods, and integrations with key business systems.
The existing storefront was built on Magento's Luma frontend, using Knockout.js and RequireJS. As the webshop evolved, the frontend needed a more modern and streamlined foundation. Maven Infotech rebuilt the storefront around Hyvä Theme and Hyvä Checkout, creating a unified frontend experience across five brand sites while keeping Magento 2 at the core.
The project combined three disciplines to create a storefront designed around both customer needs and real business processes.
Planning a Magento 2 storefront rebuild?
Nine requirements. One storefront that had to handle all of them.
The webshop was operating across five brand sites from one Magento 2 backend, serving both B2B and B2C customers. This created several requirements that a standard storefront needed to handle effectively.
Where the frontend stood
At the frontend level, the existing Luma architecture relied on Knockout.js and RequireJS, resulting in a JavaScript-heavy storefront.
What checkout had to accommodate
The solution required more than a visual redesign.The Magento storefront needed a new frontend foundation.
A new Hyvä foundation
Maven replaced the existing Luma storefront with Hyvä Theme, creating a new frontend foundation for the Magento 2 platform. The approach reduced reliance on the previous Knockout.js and RequireJS frontend architecture and introduced a more streamlined way of building interactive storefront components.
Before · Luma
After · Hyvä
5 Brand sites. 1 Magento backend. 1 Hyvä foundation.
The same frontend foundation supports every brand storefront with a consistent development approach, while each brand keeps its own customer-facing experience.
Making a large catalogue easier to explore
With a broad product catalogue, navigation and filtering play an important role in helping customers find the right products. The rebuilt Hyvä storefront includes layered navigation that gives customers more control over product discovery without requiring them to navigate through multiple category levels.
The storefront also provides real-time stock indicators, including messages such as “Only X left”, giving customers clearer visibility into product availability.
More than product browsing
The new storefront also extends beyond product discovery, bringing post-purchase and product-selection activities into the same Magento storefront experience.
Customers can request free samples, tracked against their account
Order tracking
Customers follow their orders from their own account.
PDF invoices
Invoices are available to download from the account area.
A checkout built around the business
The checkout was rebuilt using Hyvä Checkout rather than relying on the previous standard Magento checkout experience. It was designed around the actual requirements of the business rather than treating checkout as a generic Magento process.
Dutch address validation
For a business delivering physical products, accurate delivery information is essential. The checkout integrates BAG postcode lookup and address auto-fill, reducing manual address entry and giving a more structured address experience.
Delivery costs based on location
The checkout supports delivery cost calculation by municipality, presenting delivery options and costs according to the webshop's configured business rules.
| Municipality A | rate per rule |
| Municipality B | rate per rule |
| Order above threshold | free |
Stock validation before purchase
A live stock check runs per order line, connecting what customers see while shopping with the final order.
Seven payment options
Connecting Magento with the business ecosystem
The Magento webshop is connected with several systems that support the wider business operation. Together, these integrations connect the storefront with the systems operating behind the webshop.
Supports the wider commerce and business workflow.
The environment integrates with Zoho CRM and Zoho Creator.
Product information is connected through the PIM ecosystem.
Supports the wider customer and marketing workflow.
One storefront experience across devices
Responsive design was incorporated throughout the customer journey. This matters for a large catalogue, where customers may discover products on one device and complete their purchase on another.
The architecture behind the experience
A common Magento commerce foundation supporting multiple brand experiences and a checkout designed around the specific requirements of the business.
From Luma to a Hyvä-powered multi-brand webshop
The project transformed the Magento 2 storefront from a Luma-based frontend into a Hyvä-powered multi-brand webshop experience.
5 brand sites operate from 1 Magento 2 backend, supporting both B2B and B2C customers.
Luma replaced with Hyvä
A Hyvä implementation using Alpine.js and Tailwind CSS.
Four systems, one storefront
Magento works alongside NetSuite, Zoho, PIM and Klaviyo.
Built for real rules
BAG address lookup, municipality-based delivery costs, live stock validation, VAT pricing, coupons and seven payment methods.
The whole journey in one place
Layered filtering, live stock visibility, sample requests, customer accounts and a structured checkout.
Platform
- Magento 2
- PHP
Frontend
- Hyvä Theme
- Alpine.js
- Tailwind CSS
Checkout
- Hyvä Checkout
- BAG Address Lookup
Integrations
- NetSuite
- Zoho CRM / Creator
- PIM
- Klaviyo
What we delivered
Magento Development
Developing and customising the Magento 2 storefront and its commerce functionality.
Learn more →Hyvä Integration
Replacing the Luma frontend with a Hyvä-based storefront and integrating Hyvä across the Magento environment.
Learn more →Webshop Development
Building a multi-brand B2B and B2C webshop experience across product discovery, customer accounts, cart and checkout.
Learn more →Ready to transform your Magento 2 storefront?
Whether you're moving off Luma, running several brands from one backend, or rebuilding checkout around your own rules, our Magento and Hyvä team can help.
