A Dutch supplier of building, landscaping and outdoor materials was operating a highly customised Magento 2 e-commerce platform serving both B2B and B2C customers.
The biggest issue was quote submission, which could take 30–40 seconds.
The platform had grown into a complex digital commerce ecosystem, supporting multiple brands, customer-specific pricing, large product catalogues, customised B2B workflows and deep NetSuite ERP integration.
As the amount of data and business logic increased, some of the platform's most important workflows became increasingly slow.
Maven Infotech was brought in to identify the underlying performance bottlenecks and improve the platform without compromising the B2B functionality the business depended on.
Rather than treating the project as a simple frontend upgrade, we approached it as a broader Magento 2 performance optimisation project covering the database, backend processing, B2B workflows, ERP integration and customer-facing experience.
The challenge
When B2B complexity started affecting performance
The platform had evolved over time and accumulated a significant amount of business logic.
This combination made performance optimisation more challenging than simply improving a standard Magento storefront.
Several B2B pages required multiple seconds to process, while quote submission could take as long as 30–40 seconds.
The objective was therefore not to remove functionality or simplify the business processes.
It was to make the existing Magento architecture work more efficiently.
It needed to support:
Multiple brands and Magento websites
B2B and B2C customer journeys
Customer groups and customer-specific pricing
Customer-specific product availability
Large product catalogues
ERP-driven product and customer data
Quotes and call-offs
Custom delivery processes
Complex checkout calculations
NetSuite synchronisation
Measurement
Finding the real performance bottlenecks
Request traceQuote submission · sandbox
PHP & Magento processing
SQL queries
Collections
ERP & API calls
MeasureTraceOptimiseTest in sandboxCompare
We started with measurement rather than assumptions.
The team analysed the slowest customer-facing workflows and traced the processing behind them to understand where time was being spent.
Optimising data retrieval for complex B2B workflows
Particular attention was given to B2B dashboards, order-related pages and ERP-driven functionality.
By reducing unnecessary processing at the database and application levels, Magento could handle important customer-facing operations more efficiently.
B2B workflows
Making everyday B2B workflows faster
my-account / open-quotes
Open quotes
Invoices
Orders
Price lists
Deliveries
Quick order
Open quotesSubmit quote
Open quotes12
Customer groupTrade B2B
Price list2026-Q4
Quote
Contents
Status
Q-24816
Paving & tiles, 18 lines
Submitted
Q-24809
Garden walling, 6 lines
Open
Q-24797
Drainage & kerbs, 11 lines
Open
Q-24788
Gravel & sand, 4 lines
Call-off
Quote submitted in 4.8 sec
B2B dashboards often involve more complex processing than standard e-commerce pages.
Customers may need to access quotes, invoices, orders, price lists and delivery information while Magento simultaneously applies customer-specific business rules.
We analysed and optimised key areas including:
Open quotes
Invoices
Orders
Price lists
Deliveries
Product searches
The goal was to reduce the amount of unnecessary data processing during the initial customer request.
Instead of making Magento process everything before responding, the workflows were optimised to retrieve and process the information actually required by the customer.
This improved response times across several important B2B areas.
Background jobs
Moving heavy processing into the background
Customer request
BrowserMagentoResponse
Magento cron · background
NetSuite synchronisationCall-off processingData updatesScheduled business operations
Not every operation needs to happen while a customer is waiting.
Some recurring and resource-intensive processes were moved to Magento cron-based background processing.
This included:
NetSuite synchronisation
Call-off processing
Data updates
Scheduled business operations
This created a better separation between customer-facing requests and background processing.
For example, call-off processing could be handled periodically instead of requiring every calculation to be completed during the customer's browser request.
By moving appropriate work away from synchronous requests, the platform could remain more responsive while complex operations continued in the background.
NetSuite
Streamlining Magento 2 and NetSuite integration
SuiteTalkSuiteQLNetSuite APIs
Before
Individual records, one request each
After
Related records, collected in batches
NetSuite ERP is an important part of the platform's business infrastructure.
Magento and NetSuite exchange information including:
Customers
Contacts
Products
Product attributes
Pricing
Orders
Delivery information
B2B data
The integration uses SuiteTalk, SuiteQL and NetSuite APIs.
We reviewed the data-intensive operations involved in the integration and looked for opportunities to reduce unnecessary ERP and API processing.
Where possible, related records were collected and processed in batches rather than repeatedly requesting individual records.
This reduced unnecessary ERP requests and improved the efficiency of Magento–NetSuite synchronisation.
B2B extensions
Extending Magento for B2B requirements
Standard Magento functionality could not cover every requirement of the business.
Custom Magento development was therefore used to support specific B2B workflows while keeping the implementation aligned with the existing platform architecture.
Customer-specific product access
Magento customer+ERP data=Visible products
Different business customers may have access to different products.
Magento customer information is combined with ERP data to determine which products are available to individual customers.
This allows the platform to apply customer-specific product visibility and purchasing rules.
B2B customers often know exactly which product they need.
Instead of browsing a large catalogue, they can use a dedicated Quick Order workflow.
The search functionality supports:
Product SKUs
Product names
Synonyms
Alternative search terms
Common spelling variations
The database operations behind the search were also optimised to reduce unnecessary queries.
This makes the workflow better suited to customers who regularly purchase products or place larger orders.
B2B checkout contact management
123Contacts
Continue to delivery
NetSuite orderSO-118204
Order contactJ. de Vries
Delivery contactM. Bakker
The checkout was extended to support business-specific contact requirements.
Customers can provide separate:
Order contact person
Delivery contact person
These details are connected to dedicated fields on the corresponding NetSuite order.
This creates a direct link between the information captured during Magento checkout and the information required by the ERP system.
Maintainability
Building for maintainability and future growth
B2B product restrictionsNetSuite integrationCustomer-specific business logicQuick orderCall-offsDelivery workflowsCheckout customisationContact person managementPerformance optimisation
Magento 2 coreDependency injection · service contracts
Custom functionality was implemented through dedicated Magento 2 modules rather than modifying Magento core functionality.
The custom development covers areas such as:
B2B product restrictions
NetSuite integration
Customer-specific business logic
Quick order
Call-offs
Delivery workflows
Checkout customisation
Contact person management
Performance optimisation
Where applicable, Magento dependency injection and service-contract architecture were used to keep custom functionality separated from Magento core code.
This approach provides a cleaner and more maintainable foundation for future Magento development and upgrades.
Hyvä frontend
A modern Magento storefront with Hyvä
brand-store.nl / paving
Brand storePavingWallingGardenTrade account
Paver 60×60Trade price after login
Garden wall blockTrade price after login
Kerb 100 cmTrade price after login
Drainage gutterTrade price after login
Alpine.js
The storefront uses Hyvä Theme, Alpine.js and Tailwind CSS together with Hyvä Checkout.
The existing custom Magento functionality was adapted to work within the Hyvä architecture rather than relying on legacy frontend implementations.
The implementation included:
Custom Hyvä templates
Alpine.js components
Tailwind CSS
Hyvä-compatible Magento components
Hyvä checkout functionality
Custom Magento functionality adapted for Hyvä
For this project, Hyvä was therefore part of a broader Magento modernisation effort rather than simply a visual redesign.
Magento 2 · NetSuite · HyväB2B and B2C platform
Business impact
What the optimisation changed for the business
The technical improvements translated into a more responsive B2B e-commerce experience.
Customers can find products faster, access account information more efficiently and spend less time waiting for complex quote and ordering workflows.
The improved separation between customer-facing requests and background processing also means suitable operations can run automatically without unnecessarily blocking customer requests.
For the development team, dedicated Magento modules provide a cleaner foundation for maintaining and extending the platform.
Most importantly, the existing Magento ecosystem could be improved without replacing the platform or removing the business functionality that makes the B2B operation unique.
Technology
Technology behind the solution
Storefront
FrontendHyvä theme, Alpine.js, Tailwind CSS
CheckoutHyvä checkout
Commerce platform
E-commerceMagento 2
ArchitectureMulti-website / multi-brand
BackendPHP, custom Magento 2 modules
Data & performance
DatabaseMariaDB
SearchElasticsearch / OpenSearch
CachingMagento cache, Redis
AutomationMagento cron
ERP
ERPNetSuite
ERP integrationSuiteTalk, SuiteQL, NetSuite APIs
Looking to improve Magento 2 performance?
A slow Magento B2B platform does not always mean you need to replace your entire e-commerce system.
Slow quote submission, complex dashboards, inefficient database queries and ERP synchronisation can often be traced back to specific bottlenecks within the existing architecture.
Maven Infotech combines Magento 2 development, B2B e-commerce expertise, Hyvä development and NetSuite integration to help businesses identify and resolve those bottlenecks.
Ready to improve your Magento 2 performance?
You don't always need to replace your Magento platform to achieve better performance. The right optimisation strategy can make complex B2B workflows faster while preserving the functionality your business relies on.
